Affinity Connection

This myth or fact may be a tricky one, but this is definitely a MYTH.

An annual fund is meant to support the day-to-day operations of your fraternity. It is the general fund you use to meet your operational goals. This could include things like paying utilities on the chapter house, funding an annual scholarship, or supporting alumni events.

The purpose of a capital campaign, in contrast, is to enable your organization to expand its capacity beyond what your annual fund is capable of. If your fraternity is looking to make big purchases outside of what is normally spent in a year, like for a new house, it might be time to start thinking about setting up a capital campaign.

Still unsure on the difference? Read more on our blog.

https://bit.ly/40uZMUz

We have seen the obstacles that many fraternity and nonprofit organizations must overcome in order to reach fundraising success.

Despite those obstacles, we have helped many of those organizations reach their goals... even multi-million dollar goals!

Now we are sharing the strategy that has helped us achieve fundraising success, and you can have access to that strategy for free!

Check it out here:

https://bit.ly/3YA96pI

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So you posted your mission statement on Facebook. Now what? Why did you share it? What do you want your audience to do with that information?

When it comes to informing your audience, it is important to first identify the reason behind sharing that information.

Let’s say the goal of sharing your mission statement was to attract new potential donors that have views aligned with your mission. What are those potential donors supposed to do with your mission statement? Should they donate or subscribe to your newsletter? Include that desired action as part of your content!

Quality content not only informs on the facts, but it informs readers on what to do with those facts. Just sharing information for the sake of sharing it will not be enough to fulfill your goals.

Before you craft your next piece of content facts surrounding your organization, think about how those facts can be utilized to work towards your organization’s objectives. This clear declaration of your intent will result in action on your members’ part.