Werremeyer Creative

A Tiny Typographic Titan: The Tittle 👑

In a world obsessed with big serifs and aggressive ascenders, let’s pay homage to the underdog: the Tittle.

What is it? If you’ve ever dotted an i or a j, you’ve created a tittle. It’s that small diacritic mark floating like a lonely satellite. The name stems from the Latin titulus (label) and is the “tittle” in the phrase “jot and tittle”—the ultimate duo of pedantry.

Why it matters:

Design: Is it a circular moon, a stoic square, or a jaunty diamond? The tittle is a true test of a designer’s restraint. 🖋️

The Ligature Trap: Sometimes, the tittle commits “social suicide” when an i meets an f, merging into a ligature for the sake of harmony.

Legibility: Without it, a lowercase i is just a stick. In dense scripts, the word “minimum” would look like a picket fence without these tiny lighthouses guiding your eyes. ⚓

Small, pithy, and slightly awkward to say in meetings—the tittle proves that the smallest details often carry the most weight.

In the comments below: Utilize this finite little bit of time to finish this individualizing, inquisitive description, injecting an infinite multiplicity of tittles as you find yourself envisioning.

It's with immense gratitude that we bid farewell to Ann Campbell, a pivotal figure at Werremeyer Creative for an astounding 24 years. Ann's creative brilliance illuminated our client projects, leaving an indelible mark. As she begins her well-deserved retirement and a new chapter—enjoying traveling, crafting beautiful jewelry, and embracing the joys of grandmotherhood—we wish her a life brimming with happiness and exciting adventures. You'll be dearly missed, Ann!

Since this only happens once per millennium, make the most of it. Have a big New Year's Eve and an even bigger 2024!

Excited to announce that WE have received the GD USA Magazine 2023 Health + Wellness Design Award for our "Be Your Own Best Friend" Campaign with Gateway to Hope. We are thankful to everyone who contributed to this project!