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EMAIL MARKETING TIP: Using Friendly Froms

Did you know that changing the sender name (not the sender email address) in your email communications can increase open rates? This method is something we've been testing for a while, but the term "friendly from" was new to us thanks to our friends at the podcast! Elizabeth brought this knowledge to our team, and we can't wait to start using it in more creative ways.

What are some methods you're using to increase engagement for marketing and sales emails?

Paid search ads are the French omelettes of the digital marketing world — simple, but easy to mess up, and glorious when done perfectly. 🍳

Each aspect of a paid search ad serves a unique purpose and has its own guidelines for character counts. We geek out on copywriting for paid search — because there are few things more satisfying than creating the ideal blend of keywords, emotion, calls to action, and reasons to believe in such a compact space!

What are you geeking out on lately?

It's hard to believe that it's only been two years since Laura Dwyer, account manager, joined our team! Laura's calmness and clarity inspire confidence in both our team and our clients every day. From complex catalog production to huge trade show projects, Laura has an incredible talent for keeping everyone focused on what's most important so that we all succeed together — all while rocking some of the coolest 'fits the office has ever seen.

Laura, we hope you're rewarding yourself with an extra-decadent charcuterie board tonight to celebrate your accomplishments! 🧀 🥓 🍇🍫🍷