Fred Sparks Design

Check out our new hunting knife line we've created with Camillus Brand!

These knives utilize a Carbonitride Titanium non-stick blade made from AUS-8 Japanese steel. The ergonomic glass filled nylon and thermoplastic rubber handle provide exceptional grip in extreme and wet conditions and include a lifetime warranty!

Did we mention they're excellent for pumpkin carving?!

Go to the Camillus Brand page and enter to win your own!

Want to win a Camillus prize pack? Then get those Camillus knives sharp and ready for pumpkin carving! Between now and Halloween, comment here with a picture of your carved pumpkin and the Camillus knife you used to create it, for your chance to win. We’ll announce the winner 10/31.

FredSparks Product Spotlight : JBL's Yurbuds - Signature Series

Yurbuds, a headphone brand that has an established presence in the athletic industry, asked us to apply our research and analysis expertise to test their hypothesis about a new business opportunity. We conducted ethnographic research at target locations to determine whether or not their approach to the opportunity was appropriate and how it could be improved.

We also provided them with fresh ideas and concepts for their product design. Our designs, which featured an enhanced aesthetic and feature configuration, were put into production and launched at the same price point with spokespeople who appealed to Yurbuds’ core group of users. That may sound like a minor addition to the thorough and extensive research, but our designs became their best-selling SKU online and had the fastest sell-through of any new product in the history of the company. The headphones that we designed for them are still available online and continue to be a top-seller.

Yurbuds This is "Yurbuds" by RocketPress Media on Vimeo, the home for high quality videos and the people who love them.

We're one night away from our IDSA-STL Student Design Competition Kick Off Party! There will be great food and drinks for all and alcohol for 21+. There's also chance to win a 1-month membership to TechShop St. Louis and other awesome things! Check us out.

Ever wonder what exactly is Industrial Design? Well, it's nearly impossible to sum it all up on one page, but this is a great brief to help you understand what we do any given day in our studio.

http://www.idsa.org/education/what-is-industrial-design

What Is Industrial Design?