LMH Digital

5 Different Types Of Landing Pages You Can Use In Your Funnels

1. Short Squeeze

A. F pattern
- Logo on the top left
- Social Proof on top right
- Navigation on the left
- Content goes on center/right of page

B. Z Pattern

Eye tracking software shows that some people go from top left to the right then down and across back to the left and then back to the right. Just like a Z.

Use a short squeeze to get high conversions, but maybe not the highest quality leads.

2. Full Squeeze:

Companies you will see use this type of full squeeze because they are looking to get the highest quality leads. It will cost you more, but this is used when you are then offering a high ticket item, an event or something like this. Paying $100 per lead is still cheap because with this type of squeeze page you are selling $1,000 items and higher.

3. Reverse Squeeze

You are giving them the content and value first and then saying “hey if you want more info like this or you want parts 2 and 3 of this course optin here to get the other modules.”

They then optin after getting the value first to receive all the additional value assets.

The content you give them upfront could be a video or an article or even an infographic. This is essentially the law of reciprocity where you give them something valuable and they naturally feel like they owe you.

4. Sneaky Squeeze

You are going to show the product image a headline and short description. Then your button says Get Instant Access.

When they click that button an optin option appears to actually get the content. This type of page tends to convert really high because they have this urge to want what they can’t have. They can see the product yet they have to get past that door to receive it.

5. Coming Soon Squeeze

If you are running a new product or even a perpetual launch you can use this squeeze page to build excitement. All you need is a headline, short description, a countdown timer, optin button and then some share buttons to encourage those who visit to share the page and the widget that is about to be release.

If you have other squeeze page types that have worked well, feel free to share them in the comments below.

Here is Why Most People Fail With Twitter Advertising…

Twitter is not nearly as smart as Facebook based on the amount of data that Facebook collects and the amount of users it has.

So when marketers try to take what is working for them on Facebook and apply it to Twitter the campaign falls on its face.

Twitter is good at very specific targeting and Facebook is good at making decisions behind the scenes based on the enormous amount of data it can pull from.

Session duration on Twitter is much shorter and this is why specific targeting is key to capture their attention.

Sports, Tech, Finance News and following live events or specific followers is what Twitter is good at.

Twitter focuses more on the 18-49 age business crowd vs consumer audience. They are more educated, earn more than those on Facebook and are in more urban areas.

If you are in these industries then Twitter might be a good marketing strategy. Just don’t try and take what you do on Facebook and apply it to twitter.

If you have questions about whether or not Twitter would be a good strategy for your business feel free to reach out to me and I can share my opinion and advice.

Is 2018 the year you are going to really make video ads work for you?

If not I think you should reconsider since video now has the highest engagement rate on the internet.

Here is an ultimate guide to video ad marketing to dig into and make sure you know how to create highly effective video ads.

Online Video Advertising: The Ultimate Guide (2018 research) Learn how to increase your sales and beat your competition by using the right ad platforms & the video advertising strategies that matter most to your business.