All True

Maxing out the carousel with a quick retrospective of our Springfield work.

We love calling this place home and take pride in the work we get to create in our own community. It’s a privilege to collaborate with these businesses and organizations and help shape the way Springfield looks and feels.

After their commercial launch last year, we transformed the Focal site experience to highlight real use cases and vivid, edge-to-edge product demos and videos. We also created a custom icon set showing key product benefits and built a case study system in their site’s CMS allowing them to share real wins from hospitality businesses using Focal.

Photos and videos:
Site development:

Visual Identity for Little Beep’s

Little Beep’s is a small-format pizza pop-up specialized in naturally leavened, Neapolitan-inspired pizzas. The sourcing philosophy follows the Italian tradition: start close to home, and always seek the best available. Rather than being its own destination, Little Beep’s shows up inside the places people already love—on the patio of a neighborhood bar, at a weekend gathering, or alongside other local chefs. That contrast is part of the charm: an elevated food experience in a setting that’s easy, unpretentious, and close to home.

We took this project on as a sprint - a few less ingredients and served up quickly, but still fully baked. Final deliverables were some easy-to-use templates for social posts and menus, a set of sourced illustrations for highlighting select ingredients, and use case explorations for the bare necessities: a pizza box, a cool shirt, and a tiny truck.

Sprints have been a helpful way for us to say yes to exciting projects with smaller budgets. We ask for a little extra trust from the client, but take the same amount of care to create an identity that’s beautiful and ready for the real world.