Mid-West Family Marketing - Springfield, MO

Think streaming has replaced radio in the car?

Not even close.

A new study found that 83% of car buyers still listen to broadcast radio in their vehicles, making it the most-used in-car audio source by a wide margin. Radio also outperformed streaming services in daily listening.

For businesses, that's a reminder that radio continues to deliver something few media channels can: consistent reach, local connection, and the ability to reach consumers while they're on the move.

The media landscape continues to evolve, but radio remains a powerful part of the mix.

Drivers Still Choose Broadcast Radio Over Streaming In The Car, Study Finds. Broadcast radio continues to dominate the dashboard, with new international research showing it remains the preferred audio source for drivers and one of the most valued features in new vehicles.

We're proud to share that Mid-West Family stations were recognized at the Missouri Broadcasters Association Awards this week.

Congratulations to our talented teams on these honors:

🏆 KQRA – Best Radio Imaging
🏆 KQRA – Best Public Service Announcement or Campaign – Rock Out With Your Cans Out
🏆 KQRA – Best Air Talent (Excluding Morning Drive) – Leslie
🏆 KKLH – Best Use of Digital Media (Non-News)
🏆 KKLH – Best Commercial Announcement (Single Entry) – Great Oak Concrete

These awards reflect the creativity, dedication, and hard work our teams bring to listeners, clients, and communities every day.

Congratulations to everyone involved!

Not wasting away in Margaritaville... we were busy learning.

A few members of our team attended the Missouri Broadcasters Association conference this week, spending time with broadcasters and marketing professionals from across the state.

Great speakers, great conversations, and plenty of ideas to bring home.

Video isn't just another marketing trend.

It's one of the most effective ways to build trust, tell your story, and connect with customers before they ever contact your business.

We broke down why video marketing matters more than ever and how businesses can use it across websites, social media, digital advertising, and more.