Scar Robbins

You're destroying your company culture just by doing this one thing.
And you don't even know you're doing it.
Two words destroy culture faster than anything else:

"I" and "my."

There was a CEO I knew who was giving a speech.
He stood in front of 300 people and said: "I built this company from scratch."

You could feel the oxygen leave the room.

The top salesperson who closed half their deals that year wasn’t mentioned.
The head of product who rebuilt their entire platform was completely left out.
Both of them quit within 3 months.

You've probably been in that room.You know that feeling when someone takes credit for work you helped build. Now ask yourself: Are you that person?
- Do you say "my company" when your team built it with you?
- Do you say "I launched this" when ten people made it happen?

Your coworkers are listening. They notice every time you use "I" instead of "we." And here's what happens when you hire smart people and use language that erases their contributions: You teach them their work doesn't matter.

Your best people won't quit because of their workload.
They'll quit because you made them feel invisible.