Modern Mark Law

Saying "no" is one of the most difficult things we, as entrepreneurs, must learn to do.

Because there's always that inherent fear.

If we say "no" to this today, will there be someone to say "yes" to tomorrow?

There will be. Promise.

You know why?

Because you can focus all your positive energy on finding those that are aligned with the way that you do business.

Instead of draining all your energy on those that aren't.

Not too long ago, I got a DM.

It came totally out of nowhere.

Them:
I need to register a trademark. Can you help?

Me:
Probably. Here's the link to my call, let's set something up so that I can learn more.

Them:
NO NO NO. We're not going to do that. I already did everything. I know exactly what I need. You just have to sign the application. 🚩

Me:
I'm not going to do that. I don't even know what kind of search you did, it's probably not even ok.

Them:
*sends me link to the USPTO search function*
I did THE BEST kind of search. 🚩🚩

Me:
*(against my better judgment) goes into a whole thing about how the search they did was probably total crap*

Them:
I’m ok with this… 🚩🚩🚩

Me:
*regretting every word I type* ok, you can sign a waiver, here’s what it’ll cost.

The next morning I wake up to like 6 messages…

Them:
*link 1*
*link 2*
*link 3*
*link 4*
These websites are 2 or 3 times cheaper than what you charge.
Why?
🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

I wished them good luck and sent them on their merry way.

That didn’t merit a response.

I have 0 time for that.

I’m too busy making real s**t happen for the rest of my clients. 🙌

And that’s what happens when you learn to say “no” to things that don’t serve you.

How do you handle situations like this? I know we all have them.