Design by Nichy

3/3
Cuddles is live! Soft, sweet, and made to feel like home.

For this Williamsburg daycare, I went with a minimal, gentle vibe that reflects their warm and welcoming space.

Projects like this steal my heart. There’s just something about that soft, cuddly vibe that makes me love every part of the process.

This package included a complete brand identity, an ad campaign, window signage, merch and some wall art (not shown). We made sure every detail feels just right.

And to the kids who get to call this place their second home? They're in for a treat. Just wait until you see their interiors… insane doesn’t even cover it!

Now that my eighth daycare project is out in the world and my ninth is in the works… who’s going to be the lucky tenth?

3/3
I've been waiting to share this rebrand for for nearly a year. But with the store’s move repeatedly delayed, their brand launch had to wait.

Some background: Greentag Boutique, one of my very first clients, reached out about their upcoming move to a larger space right next door. They wanted to rebrand, but weren't sure if a full rename was the right choice. I don’t usually recommend changing the name when rebranding a business, since it can clash with the brands history, recognition, and customer loyalty. But sometimes when the original name wasn’t chosen with much thought in the first place, an upgrade is just what's needed.

Enter Thousand & One: a name that reflects their endless selection - a thousand skirts, and one for you.

The new logo brings this concept to life with just a simple wordmark. The ampersand doubles as the S, an intentional detail that makes the brand unique. The brand comes together with a super cool pattern featuring a repeat of 1001.

I just love everything about this brand, and I'm super excited that I finally get to share it with the world!

Name credit: The queen herself - Chany Paskes