Enleaf

We’ve gotten a lot of questions recently about how Google's rollout of AI Mode is impacting search marketing — and it’s turning out to be a significant evolution in how people search and discover information online.

As of May 2025, AI Mode is now fully live across the U.S., changing the game for SEO professionals and business owners alike. This new mode uses advanced AI to break down complex queries, answer multi-part questions, and synthesize results from multiple sources — without users always clicking through to your site.

The upside?
✅ More long-tail and topic-based visibility
✅ Less ad clutter in results
✅ Stronger emphasis on content expertise and authority

The challenge?
⚠️ Traffic attribution in Google Search Console is vague at best
⚠️ Organic CTR has dropped by over 50% for AI-driven queries
⚠️ You’ll need stronger technical SEO and structured data to stand out

Adaptation — not panic — is the move. Want to see how your site performs under AI Mode? We’re offering free AI SEO audits to help brands navigate this shift and stay competitive.

Read the full breakdown In the comments section of this post:

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💻📊 At Enleaf, we're proud to be data nerds with a knack for leveraging SEO and PPC to drive more traffic and results for our clients. But did you know we also have serious creative chops? 🎨✨

From Adobe Photoshop to Illustrator to Figma, our team knows how to bring brands to life. While we don’t always spotlight our branding projects, we’ve had the privilege of designing and developing some incredible custom brands.

Here’s one such project: Labor Lama, a brand with a mission to honor and elevate hardworking blue-collar men and women. 💪

🛠️ Check out this branding package we put together to help them bring their vision to life!

What do you think of this transformation? Let us know in the comments! 👇