Carlie Rae Beauty

Six years. 🤯

If you would have asked me back then if I’d still be here today, I honestly would’ve said, “I don’t know.” But here I am… and I am so incredibly thankful for where this journey has taken me.

Over the past six years, this business has shown up for my family in ways I can’t even begin to count. There have been moments where life felt overwhelming, uncertain, and heavy—and somehow, this opportunity helped carry us through.

I’ll never forget during COVID, when everything felt chaotic and shelves were empty. People were panic buying, and I was terrified of not having enough diapers for my youngest while we were stuck between paychecks. Because of this business, I was able to earn money quickly and take care of my baby when we needed it most. That kind of relief? You don’t forget that.

And then there was the time we lost someone in our family. We needed to travel for the funeral, and without this extra income, it simply wouldn’t have been possible for all of us to go. Instead, I got to be there—to support my mom, to be with my family, to show up when it mattered most. That meant everything.

Now here we are, six years later, stepping into a new chapter—and I am beyond excited for where we’re headed. I wouldn’t still be here if I didn’t truly believe in what I’m doing, in the products, and in myself.

This journey has given me more than just income. It’s given me freedom. Freedom to say “yes” to small, meaningful moments—like spontaneous ice cream trips with my girls when money felt tight. Freedom to contribute to our home and our farm while still being present as a mom. Freedom to have a sense of independence while building a life I love.

If you’re a stay-at-home mom, you know how big that is.

And if you’ve ever been curious about something like this—let’s talk. Truly. No pressure. Information is free, and sometimes all it takes is a conversation to open a door you didn’t even know was possible.

I started with barely 200 followers—mostly people from my small town. Now I’ve connected with so many amazing people across the country and even beyond. If I can grow something from that, so can you.

Thank you to every single person who has supported me o

🚨 EARLY ACCESS IS OFFICIALLY OPEN 🚨

Don’t forget — if you’re like me and were NOT blessed in the lips department… this is about to be your new best friend 💋

She’s coming in May… but why wait? 💋

Our NEW Perfect Pout 2.0 lip plumper is about to change the game — fuller, juicier, can’t-stop-looking-at-your-lips kind of plump 😍

And starting TODAY… you can get your hands on it before anyone else 👀

If you want that first swipe, first glow, first OMG my lips look like THIS?! moment…

Drop your favorite emoji below ⬇️
I’m building my exclusive pre-order list right now and you do NOT want to be left out when this goes live.

Trust me — once you try her, there’s no going back. 💄✨