Pacific Automation

I grew up in Coeur d'Alene and Post Falls. Spent years watching family and friends run trade businesses across the Inland Northwest — plumbers, electricians, HVAC guys, contractors.
One thing never changed: the best ones were always the busiest, and the busiest ones were always the hardest to reach.
That's not a coincidence. It's the cost of being good at your job.
I started Pacific Automation because I wanted to fix that specific problem for businesses right here in Spokane Valley and across North Idaho — not some generic solution built for a national franchise, but something built by someone who actually knows this area.
If your business is buried in work and your phone is the bottleneck, that's exactly who I built this for.
— Mason Powell, Pacific Automation | Spokane Valley

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"I'm already booked out two weeks — I don't need more leads."
I hear this a lot from contractors in the Valley.
And they're right. They don't need more leads.
But here's what's happening while they're booked out:
Their phone is ringing while they're under a sink or on a roof. Those callers don't leave voicemails. They hang up and call the next guy on the list.
So when week three opens up — the pipeline is empty. And they can't figure out why the phone went quiet.
The system doesn't buy you more leads. It secures the ones your phone bill is already paying for.
That's all it does.
— Mason Powell, Pacific Automation | Spokane Valley

Most contractors I talk to think their slow weeks are a marketing problem.
They're not.
The leads already exist. They're sitting in a phone somewhere — a past customer who used you two years ago, liked the work, meant to call back, and just never did.
Not because they found someone better. Because nobody reached out.
A database reactivation is the simplest thing a service business can do to generate immediate revenue. You take your last 100 to 200 past customers, send them one personal text, and let them know you have availability.
Something like: "Hey — it's been a while. We have some openings coming up and wanted to check in. Is there anything on the [heating/electrical/plumbing] side you've been putting off?"
Most contractors who do this see three to eight booked jobs within 72 hours. Not leads. Booked jobs. From people who already trust you.
No ads. No new leads. No cold outreach. Just a conversation with people who already said yes once.
The money is already in your contact list. Most contractors just never go back for it.
If you want to know what this looks like set up for your specific business — drop a comment below and I'll put together a free breakdown.