Arena Rumble MMA

A genius marketing move by Conor McGregor. The biggest star in MMA completed a self imposed "Heel Turn" to build up a super fight.

1. He understands LEVERAGE better than any athlete or performer I have ever seen. He needs to create a must watch story line to increase his LEVERAGE for a huge deal.

2. This is Conor vs Floyd in the only place that matters. The BANK. He reached the pinnacle of the show business explaining his business moves and always spoke that it is all about business.

3. He went all in on this act that he is just a guy protecting his friends. Getting arrested may have been a POSITIVE side effect to help sell this promotion.

4. There was no broad PPV interest in watching him fight anyone in the UFC. He is bigger than everyone else. He needs to create buzz.

5. Getting arrested may have been his way of forcing UFC's hand to moving the fight to Dublin or this is McGregor Promotions first fight!

6. Injuring Michael Chiesa was an accident. To stay in character he will not admit to remorse.

7. This is all Showbiz. That is the authenticity of it. He'll never admit otherwise.

8. His brand and legend will only be enhanced and he knows it.

Pre Fight at CFFC 31.

Live at CFFC 31. Jamelle Jones takes on Danny Holmes tonight at the Borgata Hotel and Casino in Atlantic City.

Live in Atlantic City New Jersey, at CFFC 28. Jamelle Jones makes his pro debut. Watch live on www.cffc.tv. 205 lbs vs Walter Howard.

CFFC | Cage Fury Fighting Championships www.cffc.tv

Is there an accepted ranking list of local fighters?