VoiceMatters, LLC

VoiceMatters, LLC

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You have a story to tell. Your Business. Your Product. Your Services. VoiceMatters, LLC helps you tell the story of your business in effective ways that suit your needs and budget.

How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane) 04/29/2026

On That Solo Life, we've spent a lot of time digging into AI and PR: what’s useful, what’s overhyped, and what solo PR pros actually need to pay attention to.

So it was fantastic for us to join Chip Griffin to talk through how AI is showing up in real agency work, especially for those of us running solo businesses. We get into the practical side of it: where it’s helping, where it still needs a human hand, and how to think through the concerns without overreacting.

If you’ve been following the AI conversation but still figuring out how it fits into your day-to-day, add Part 1 of our conversation to your podcast queue.

🎧 Listen here: https://sagaimpact.com/how-ai-impacts-pr-agencies-and-solos/

We’ll continue the conversation May 4 on That Solo Life.

How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane) Guests Karen Swim and Michelle Kane join Chip for a conversation covering the topic of AI's impact on solos and small agencies.

10/28/2025

If your pipeline is thinner than you’d like, this episode is for you. Karen Swim and I dig into:
• how to rethink your outreach when “normal” isn’t working
• ways to lean into your network (instead of only chasing cold leads)
• how to position yourself as the trusted expert clients seek when they’re cautious.
Tune in and then tell us: Which one action will you take this week? https://thatsololife.podbean.com/e/succeeding-at-business-development-in-a-tough-year/

10/21/2025

New episode: How the New Era of AI Search Impacts PR Pros
We unpack the big shifts:AI answers at the top of results, “favorite publisher” personalization (and its limits), and quick wins you can implement now. Plus, why newsletters and direct industry outreach matter more than ever.
Listen here: https://thatsololife.podbean.com/e/how-the-new-era-of-ai-search-impacts-pr-pros-episode-318/

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PO Box 64785
Souderton, PA
18964

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm