Vantive Consulting

DIGITAL MARKETING FOR SMALL BUSINESS

Digital marketing is marketing that uses digital technology or digital media; it allows you to specifically target your messages and measure the effect of your message. Digital marketing covers a wide range of marketing methodologies, including social media marketing, search engine optimization and marketing, display advertising, email marketing, and content marketing. Alternatively, digital can be organized into the underlying platforms, like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. Here is a breakout of the digital marketing methodologies:

* Social media marketing (SMM) is marketing in social media channels, like Facebook, Instagram, Twitter, and others.
* Another form of digital marketing is search engine optimization and search engine marketing (SEO and SEM).
* Search engine marketing or advertising, on the other hand, is focused on advertising associated with certain keywords.
* Another form of digital marketing is display advertising.
* Email marketing is also an important component of digital marketing.
* Content marketing is another form of digital marketing.
* Certain other digital approaches don't fall neatly in the above categories; they are more of a blend of the different techniques.

Summary: In a digital marketing campaign, you can combine social media marketing with other campaigns to produce a comprehensive solution for your small business.