Nightowl Copy

"Okay Julia, bottom funnel content sounds amazing... but I can't afford to outsource anything right now."

I hear this constantly. And honestly? It's exactly why I built out the resources side of Nightowl Copy.

Because here's the truth — you don't have to hire anyone to start doing this right. You just need the right framework and a little direction.

So here's where I'd start depending on your budget:

💸 Budget: $0

Grab the free ebook — Content Strategies that Work — and start there. It's a real resource, not a lead magnet disguised as a PDF with three tips and twelve upsells. It lays out the foundation of what bottom-funnel content actually looks like in the cannabis space.

👉 https://nightowlcopy.com/product/content-marketing-strategies-that-work/

📗 Budget: $4.20 - $27

The Content Marketing for the Cannabis Industry Made Simple — Author's Edition Bundle is the full book plus a bundle of bonus resources — templates, keyword research guides, content prompt cheat sheets, lead magnet guides — the whole system for less than a dispensary eighth.

👉 nightowlcopy.com/product/content-marketing-for-the-cannabis-industry-made-simple-authors-edition-bundle/

📈 Budget: $97 (on sale through July)

Content that Converts is the full course — 5 modules, a complete 12-week bottom-funnel campaign system, the exact strategy I run for clients. This is the one that takes you from "I'm posting content and hoping" to "I know exactly what I'm publishing, why, and what it's supposed to do."

👉 nightowlcopy.com/content-that-converts-details-about-the-course/

Need a little more support to keep yourself moving through the course?

Join us over at Focus & Freelance, a Skool primarily built for ADHD freelancers and entrepreneurs, but we have room for anyone looking to learn and find some accountability!

The group has access to the Content that Converts course, with additional courses and resources in the works, as well as body doubling sessions, and more - for only $20/month!

Join the Focus & Freelance Skool community here:

👉 https://www.skool.com/control-the-chaos-1003

The goal was always to make sure budget isn't the reason a cannabis brand can't access a real content strategy. Start wherever makes sense for you right now.

And if you have questions — genuinely, just ask. Drop them below or DM me. I'm always around. 🦉