NOBS Routines

Are your kids still brushing with fluoride toothpaste? If so, it’s time to rethink that decision. In 2026, we have fluoride-free toothpastes that effectively remineralize enamel and support a healthy microbiome, like our NOBS Jr. toothpaste. Plus, it comes with an amazing bubblegum berry flavor made without any artificial dyes!

If you haven’t given our kids toothpaste a chance, this is your sign.

So you've heard of NOBS, but have you heard of NOBS Jr? It's our amazing kids toothpaste, made with just 10 healthy, powerful ingredients designed to support growing teeth and a happy oral microbiome. Not only does it taste amazing, but it's also safe if they accidentally swallow a little. Can your fluoride toothpaste say that? Hint: no, it can't!