SmartSquare LLC

Success in social media is defined based upon specific goals and objectives. Most agree that Random Acts of Social Media (RASMs) and Random Acts of Marketing (RAMs) are not going to get you to the ROI hall of fame in 2011!

Most also agree that social media should be executed under the umbrella of a plan with a focus on integrating into the DNA of your business in support of broader goals and objectives.

So, for the sake of this post let's assume we have a plan, we have goals and we have objectives. One might think, "great, we're done planning - now let's go tweet about it."

Wrong! Don't head straight to the tweet deck until you have taken the time to understand your audience. Get inside their head and figure out what makes them tick. What attracts them organically to you, your brand and your services?

Hopefully you already did this as part of building your plan, establishing your goals etc. However, I know most of you have not, thus the reason for this post!

Welcome to the inspiration age! Focus on how you can inspire your audiences to action. As Brian Solis states, the online currency for social media is action. Amen! There are no words that ring truer to me in 2011 as we reach for business and personal success in using social media.

If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Instagram algorithm changes affect everyone who uses the platform — especially brands. Learn all the latest ranking factors here.

How the Instagram algorithm works in 2021
The Instagram algorithm decides which content gets seen. Every single time a person opens the app, the algorithm instantly combs through all available content, and decides:

Which posts go to the top of the newsfeed, and in what order;

Which posts are featured on the Explore tab;

In which order Stories, Live videos, Reels and IGTV videos show up, in the feed, and their respective tabs, etc.

Basically, the Instagram algorithm is the set of rules that controls your content’s organic reach. And it gets a lot of flak for this.
So here are some of the tips and tricks to enhance your content and make them outreach to maximum audience.

World Vegan Day is an annual event celebrated by vegans around the world every 1 November. The benefits of veganism for humans and the natural environment are celebrated through activities such as setting up stalls, hosting potlucks, and planting memorial trees. The event was established in 1994 by Louise Wallis, then Chair of The Vegan Society in the United Kingdom, to commemorate the 50th anniversary of the founding of the organization and the coining of the terms "vegan" and "veganism". Speaking in 2011, Louise Wallis said: "We knew the Society had been founded in November 1944 but didn’t know the exact date, so I decided to go for 1 November, partly because I liked the idea of this date coinciding with Halloween and the Day of the Dead – traditional times for feasting and celebration, both apt and auspicious."