GIRVIN

Brandwisdom in Bold Brushwork

The font work of the road, the remote walls, restroom stalls and using industrial brush tools. I was influenced by graffiti artists and hobo code markers. To know graffiti, practice the art. In the 70s, I started marking stalls in funky bathrooms in NYC, marking over the expletive, slanderous notations in the men’s room, with wildly calligraphic, over-the-top elegant scripts, marked with metallic pens....

Brandwisdom in Bold Brushwork | Girvin | Strategic Branding & Design The font work of the road, the remote walls, restroom stalls and using industrial brush tools. I was influenced by graffiti artists and hobo code markers. To know graffiti, practice the art. In the 70s, I started marking stalls in funky bathrooms in NYC, marking over the expletive, slanderous notati...

Brand Patterning and Unexpected Messaging

When you work in a place, perhaps there’s a way to offer an uplifting message? A place could be a statement of mission— “I’m here, this is a reminder of why. I’m here.” Having been in probably 100s of offices in my history as a designer, I’ve explored a variety of ways in which leadership look towards way of deploying messaging that relates a corporate proposition—it could be a promise, a mission, characters of value—messages intended to inspire, encircle employees and guests with notes of commitment, creativity and visioning....

Brand Patterning and Unexpected Messaging | Girvin | Strategic Branding & Design When you work in a place, perhaps there’s a way to offer an uplifting message? A place could be a statement of mission— “I’m here, this is a reminder of why. I’m here.” Having been in probably 100s of offices in my history as a designer, I’ve explored a variety of ways in which leaders...

Brand Feel | Emotionalism in Branded Sensations

Feelingness in the realm of design thinking, sensation and brand. Speaking of the sensate place of feelingness, making some-thing—as above—I took some old Italian handmade paper, folded-it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into the opening and hung it in the trees, and there it flapped, amidst the rain, snow and storms—salt air, bleached paper that lashes out at the remote shore....

Brand Feel | Emotionalism in Branded Sensations | Girvin | Strategic Branding & Design Feelingness in the realm of design thinking, sensation and brand. Speaking of the sensate place of feelingness, making some-thing—as above—I took some old Italian handmade paper, folded-it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into th...

A chat with Robert Evans | Schulberg Building | Paramount Studios

A walk-around hello, on the Lot, Summer, 2007 When I was working on the Paramount lot on Melrose—with the executive team in the theatrical advertising office—I frequently worked onsite in hand-drawing and tuning, improving logo art for various projects, including, for example, redrawing movie logos for Iron Man, Transformers, Star Trek, and Mission:Impossible treatments, as an on-the-lot typographical stylist. “I think that this logo could be better,” and Nancy would say—“OK, can you improve this logo?”...

A chat with Robert Evans | Schulberg Building | Paramount Studios | Girvin | Strategic Branding & Design A walk-around hello, on the Lot, Summer, 2007 When I was working on the Paramount lot on Melrose—with the executive team in the theatrical advertising office—I frequently worked onsite in hand-drawing and tuning, improving logo art for various projects, including, for example, redrawing movie lo...