ParallelDots

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10/06/2022

We are super excited to be part of Capgemini and SAP Joint Startup Cohort Program 2022-23. The program would further boost scalability of our ShelfWatch platform by leveraging the deep-tech expertise of both SAP and Capgemini.



Capgemini India Capgemini SAP Sap Labs

ROI : Why CPG Leaders are using Image Recognition for Perfect Store Ex*****onReturn on Investment : Why CPG Leaders are using Image Recognition for Perfect Store Ex*****on - ParallelDots 01/12/2022

Over the past few months, we’ve written in detail about the intricacies involved in setting up a perfect store – why the need for the perfect store concept was felt, how to execute and measure its effectiveness & the KPIs involved. We’ve also mentioned how one of the best ways to achieve the goal of that elusive perfect store is through image recognition or “computer vision” technology.

But there is one question that often comes up – Does image recognition for perfect store ex*****on generate significant return on investment for CPG and retail brands? In this write-up, we address this skepticism, and detail how Image Recognition technology perfects your retail ex*****on, thus increasing sales in the long term.

ROI : Why CPG Leaders are using Image Recognition for Perfect Store Ex*****onReturn on Investment : Why CPG Leaders are using Image Recognition for Perfect Store Ex*****on - ParallelDots RoI can be generated in terms of man hours saved, accuracy of data collected & timely generated insights to address lapses in perfect store ex*****on.

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