Designing Fever

Designing Fever

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11/14/2025

Witness the ultimate farm-fresh journey! 🤯 We’ve always known Lay's chips start with real, quality potatoes, and this visual brings that concept to life in a fun, surprising way.

Watch as the raw ingredients (the humble potato!) transform into the satisfying crunch of Lay's Classic right before your eyes, rooted in the soil. It perfectly captures that simple, delicious taste we all love! 🤤

Branding and visual identity of Metasequoia - 03/02/2025

Metasequoia's branding, designed by Jarosław Dziubek, is a stunning blend of elegance, color, and modern aesthetics. From a minimalist yet powerful logo to a playful yet sophisticated color palette, every element reflects growth, professionalism, and creativity. 🌿🎨

🔹 Serif & sans-serif typography for balance
🔹 Upward arrow logo symbolizing progress
🔹 Striking business cards & cohesive brand identity
🔹 Seamless design across stationery, lanyards & clothing

A perfect example of branding done right! Want to explore more? Read the full article here 👉 https://magazine.designingfever.com/2025/03/02/branding-and-visual-identity-of-metasequoia/

Branding and visual identity of Metasequoia - The branding and visual identity for Metasequoia immediately capture attention with their simple elegance and striking use of color. Designed by Jarosław Dziubek, the design features a unique blend of serif and sans-serif fonts, creating...

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