Artem Velychko

Audi recently introduced a new brand in China, moving away from the four-ring logo.
I explored this shift with my own version of the logo, using small caps to keep the typographic connection to Audi’s history. Each letter shares similar forms, echoing the balance of the rings in a subtle way. What do you think?

Astra began as an idea, evolving through countless sketches and thoughtful design choices. This project represents a journey of discovery and creativity, resulting in a visual identity that feels both fresh and timeless. Dive into Astra’s story on Behance.

Astra Graphic Design,Product Design,Interaction Design

👤🏢 Personal or Business Brand?

They are different things.

Your personal brand showcases your unique individuality and role.

Your business brand represents your company's vision and mission. 🚀

Both are vital. Each has a distinct but essential role to play.

👤 Your Personal Brand: It's the beacon of your individuality.

🏢 Your Business Brand: It's the structure that channels this uniqueness into market success.

Authenticity strengthens your personal brand. But remember, over-personalizing your business brand might dilute its impact.

🔑 The key is differentiation. Your personal and business brands should be distinct yet vital.

So, which brand drives your story forward? ⏩
Branding is a duet between personal essence and business presence. Together, they craft a story that stands the test of time. 🕰️