Toombs Creative

Had a really good conversation last week with someone who's been in business for decades -- sharp, experienced, the kind of person who can prove their results with data.

He told me he feels like he's in the same spot as people who grew up before the internet when it comes to AI. He can see it matters, he just hasn't found a way in that actually works for him.

Honestly, that's most people. The webinars and demo reels aren't doing it. What actually helps is someone showing you what it looks like with your own work.

Ended up being one of those conversations where I left genuinely excited. The entry point is everything.

Something I notice a lot with small business owners who feel stuck on their marketing: they think the problem is that they're not posting enough.

So they post more. And still nothing moves.

Almost every time, the real issue is that there's no clear strategy underneath the effort. They're showing up consistently -- but without a specific person in mind, or a clear connection to what they're actually selling.

A client I worked with had been posting every day for over a year. We didn't change how often she posted. We just got clear on what she was saying and who she was saying it to. Six weeks later, completely different results.

Consistency matters. Clarity matters more.