Belief Agency

The MLB All-Star Game celebrates more than the best players in baseball. It celebrates the traditions that make the sport our national pastime.

One of our favorite baseball projects was a series of films we created with Major League Baseball for a previous All-Star Game, highlighting exclusive merchandise and one of baseball's most colorful traditions: the mustache.

As this year's Midsummer Classic takes the field, we're looking back on a project that celebrated the personality, history, and fun that make baseball more than just a game.

Following a major brand evolution, we partnered with Sno-Isle Libraries to bring their new platform—“possibility”—to life.

The multi-channel campaign focused on showing how the library isn’t just books and services, but a place where small discoveries spark ideas that grow into something more. See more of our work here: https://www.beliefagency.com/work