Tell Your Tails

I took a big, big lesson away from 2021 🤔

For the past 4 years in business, I spent a lot… A LOT… of time recreating the wheel.

I didn’t understand the value of starting with a template and building from there.

I was convinced everything needed to be handcrafted + special. And THAT’s how I would stay motivated + excited in my business.

But I couldn’t have been more… wrong.

With every piece of content starting from ground 0. With every project starting with a blank Asana board… I was chipping away at my sanity.

We can’t all be motivated + creative all the time.

So at the end of 2021, after a few months of really being in a place where I didn’t want to create or do anything beyond just helping my clients…

…I revisited past work and created templates.

And it’s made all the difference this year.

Email templates, social media post templates, spreadsheets, checklists…

Frankly, it’s all still in this messy form of ideation + creation. But the pressure to start from scratch = gone.

And I guess I hadn’t realized how much that was weighing on me.

As I try systems out, I always think of my clients. Can any of these help them?

Pet businesses are a unique breed.

Everything needs to be SO personal yet you can only mentally + physically take on so much.

Have you used templates or other ‘automation’ tools at all?

What’s that experience been like?

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VULNERABLE POST 💓

The last 2 months have been the hardest in a really, really long time.

But the funny thing is…
..the last 2 months weren’t without their fun.

We went on vacation 🧳

We went to the most beautiful wedding on the east coast 💒

We spent a weekend in wine country 🍷

We played with the dogs daily 🐕 🐕

But things can still be really, really difficult.

So I took time away from social media.

And it reminded me that...

… there’s a big BIG difference between:

Not posting on social media because you just don’t feel like it 😒

VS.

Not posting on social media for your own well being 💆🏻‍♀️

It’s funny.

I tell my clients that if their mental health is suffering. If they’re feeling burnt out. If the overwhelm is sinking in…

TAKE THAT BREAK‼️

But when it comes time for me to do the same.

I didn’t fully practice what I preached.

As I stepped away, I still got to work with my amazing clients ✨ (seriously the freaking BEST)

Who don’t need me to post daily on Instagram.

They just need me to show up for THEM fully.

IG isn’t the end all be all of your marketing strategy.

Your biggest fans may find you on IG but they don’t need you there all the time.

🧠 So here’s your own little reality check in case it helps you too:

Are you just making excuses for not showing up OR are you truly in need of a break?