Lightboard

Curious what the holidays are like here at Lightboard? Take a look at our office Halloween recap 👻

Lightboard Halloween 2k18 Recap ‘Tis the season to get spooky 🎃👻Halloween is one of our favorite holidays here at Lightboard. This year was a big one. We launched multiple inaugural events to celebrate the spooky season in the office. This year kicked off Lightboard’s annual pumpkin carving night and Halloween party - co...

What is storytelling? And why does it work so well in your marketing?

The science of storytelling - Marketing Land The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.

If you aren't using GIFs in your marketing, you're missing out.

Get your marketing moving with GIFs Chances are you’ve seen brands use GIFs. Maybe you’ve even considered using them in your own marketing content. Good news. The time is now.

It's *very* easy to get lost in all the font options out there. Here's a guide to help make the task a little less daunting.

Choosing Web Fonts: A Beginner’s Guide Take the mystery out of font selection with our step-by-step guidance