Bri-EO

When stars venture into the consumer product world, they miss the mark far more often than they nail it for me.

I don't have all the answers, but I've got a wish list of famous faces I'd love to see expand into product, and some decent ideas for exactly how they should go about it. Picture:

• an Ashanti-fronted revival of Apple Bottoms clothing line with a 'Big Apple' New York-inspired spin

• a premium hair care line for silk-press lovers from Queen Latifah

• a unisex home fragrance collection with Tom Ford vibes spearheaded by Morris Chestnut

Dig into these ideas and more in my latest post on PlatformThis! Read at the link below.

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5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed) ⟡ by-bri.com If I were Hollywood’s product strategist, these are the brands I’d develop first.

We’ve seen the celebrity liquor brands. The luxury collabs. The creative director titles. But in a moment when consumers are prioritizing essentials over excess, maybe it’s time for something different.

In my latest piece, I ask: What if the next great celebrity brand wasn’t aspirational, but essential?

📖 Read the full post below 👇🏾

Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us ⟡ by-bri.com “Celebrities are past simply endorsing products; they’re being appointed as creative directors at heritage luxury houses…But while their star power drives headlines and sales spikes, there’s an elephant in the showroom: sustainability, accessibility, and longevity often get left behind in fa...

"We’re watching legacy institutions crumble while new media empires are being built on vibes and virality. That’s a problem and an opportunity."

In my new blog post, I’m making a case for why creators in the arts, humanities, and public thought need to claim more space—and more funding—in the content economy. If federal support for public media is disappearing, what (and who) fills the gap?

Read the full piece below. 👇🏾

Public Art + Media is Losing Funding, and You Want to Start Another Relationship Podcast? ⟡ by-bri.com “We’re watching legacy institutions crumble while new media empires are being built on vibes and virality. That’s a problem and an opportunity.”

If you’re rebranding at the start of every year, something deeper is missing.

Someone posted a question on Threads recently that I mentally bookmarked to start asking my personal branding clients. The question was, “What can you confidently deliver?” Journaling on my own answer, I wrote, “I can confidently deliver a brand designed so timelessly and thoroughly that it earns your business profit and admiration for 5+ years without a rebrand.”

It’s true. This year marks 11 years since I began offering full brand development and design services as a solopreneur. Clients from the earliest days of my studio are still going strong with their brand identities, developing their product ecosystems and expanding their content portfolios. Their logos, core design elements, and color palettes have stood the test of time. And when I thought about it, that’s a serious flex.

Rebrands are costly and time-consuming. Even though the term “rebrand” has become a buzzword folks use when they really mean curating a Pinterest board and switching up their vibe, true rebranding—the kind that’s strategic, intentional, and rooted in business evolution—shouldn’t be a yearly ritual. It should be a milestone.

Is your brand designed to adapt without unraveling? If you find yourself constantly reinventing, chasing trends, or feeling a disconnect between who you are and the way you show up... it’s time to dig deeper.

Not into aesthetics.
Into alignment.

📍 Start by understanding what drives you most in life. Take my 4L Motivation Mapping Quiz to find out. ☞ https://by-bri.com/home -quiz