Smarty.Marketing

Lots of brand names are being discussed on Reddit as we speak. Most of those discussions rank in Google for branded searches (pushing people from buying) and impacting LLMs. Very few businesses have any strategy around that. Without a strategy, a better way is to do nothing. A smarter strategy is not viewing Reddit as a problem, but rather slowly and surely turning it into your competitive advantage. Let's talk about how this can be done!

For about three years now, everyone is still arguing about optimizing for AI visibility, i.e. being present in AI answers (and being cited as a source there). But do we actually know how AI answers are created? There are many steps there, and we don’t have much insights into most of them. Let's talk about what we do know and how we can optimize for it!

What gets a page cited by LLMs? There’s not much information LLM platforms would provide us with, so we have to rely on patents and independent studies looking at correlations. Cyrus Shepard has collected all those available documents, found tactics that are most mentioned everywhere, and put together a list of what seems to move the needle. I decided to take one step further here and create a bridge between traditional SEO and SEO for AI (GEO) to see how things have really changed. So let’s look at those GEO correlations and see if it is “just SEO” or if we need to start doing something differently.