UnLocation

Really great piece by Adam Lee that is reflective of how SVB is perceived in the wine community

Silicon Valley Bank – Thoughts from a Longtime Client I never thought it would come to this with Silicon Valley Bank. Ask me a week ago, and I would have said that SVB was one of the smartest and most stable financial institutions in the world. Little did I know that things would collapse within less than 48 hours. I watched the demise unfold and each....

Worth a read.

The new TikTok trend is convincing people not to buy things 'Deinfluencers’ built a TikTok following because of their authentic product reviews. Now brands want to work with them.

https://www.winebusiness.com/news/?go=getArticle&dataId=253804

Sales Gain Ground as New Year Approaches Wine Industry News for Nov 30, 2021

Great work.

This Viral KitKat Ad Is a Masterclass in Simplicity Creative strategist Sam Hennig created the ad on spec. The brand loved it and shared it globally.

Best article to date on “clean” wine.

The Goopification of grapes: why 'clean wine' is a scam Winemakers don’t have to list ingredients – which has opened a door for opportunists chasing a piece of the $52.5bn wellness market