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Council Post: What B2B Companies Often Get Wrong About Content Marketing For your marketing strategy to work, you need to understand how to generate more impact and high-value leads with your B2B content.

Learn how understanding user intent and preference in one platform can help you better target a like or similar audience in another.

4 Ways to Enhance your Digital Marketing via Cross-Channel Insights Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.

You'll be amazed at how more successful your Content Marketing strategy will be when you let your SEO specialist and Content marketer collaborate. https://mobi.bi/L7pVnA

In-housing remains a trend on the rise, according to the report, which found more than 70% of those polled have plans for additional in-sourcing of marcomms capabilities in the future.

WFA Report Finds Holding Company Model Doesn't Deliver Better Integration Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting and targeting.

Shoes for health tracking?

Alphabet's Verily has been working on health-tracking shoes to measure movement, weight and falls Alphabet's Verily has pitched potential retail partners on the health-tracking shoes, which are still early in development.

Smart move. Bing now a must have in the mix

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal - Search Engine Land The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.

"Employee advocacy is the new influencer marketing with 71% of marketers using their workers as influencers..."

https://www.cnbc.com/2018/12/12/apple-has-dozens-of-doctors-on-staff.html

The future of healthcare

Apple now has dozens of doctors on staff, showing it's serious about health tech The hires could help Apple win over doctors and suggest it will build applications that can help people with serious medical problems.

How much are you paying per influencer post?

How to make $100,000 per Instagram post, according to an agent for social media stars The head of the influencer agency Viral Nation explains why influencers make so much money off Instagram and YouTube posts.

Is it that time of the year already?

5 SEO trends that will matter most in 2019 - Search Engine Land To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected ...