Part and Parcel

Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often substitutes for branding, with lawyers relying on superhero-sized personalities or professional sports team affiliations. Adamson Ahdoot brought entirely different DNA to their quest for differentiation in this crowded sector – and city. Namely, a client-first and personalized approach rooted in humanity.

In turn, we developed a visual identity that reflected the firm’s assertive and empathetic personality. The new system and branded materials signal tech savvy and forward thinking counsel without sacrificing trust, professionalism, or zealous representation.

Messaging too had to feel atypical and above all, communicate integrity.

“Your rights. Your case. Our commitment.”

“Compassion. The first step toward compensation.”

With writer and strategist

Where everything has a function and everything is connected.

Equal parts regenerative farm, apothecary and center for education and the arts, Zuma Canyon Orchids takes a biodynamic approach to raising a mix of livestock, vegetables, and over 50 varieties of fruit trees on 10 acres in Malibu.

We developed a flexible visual language that takes cues from found artifacts and a hand-crafted experimental quality. Imperfection is welcome. Nothing is precious. In a world of earnest platitudes, it was crucial that the new identity be an authentic extension of the founders’ mission and the magical property itself.

We loved giving form and feeling to create a deeply felt sense of place - an invitation to be part of something unexpected and meaningful. Variety and scale achieved the right balance of subtlety and volume across brand touch points, whether stamping into clay, impressing into soap, embroidery, or egg carton packaging.

With writer and strategist Martha McCully

Real estate developer Kilroy came to us to position, name, and brand their luxury 22-Story residential tower on the On Vine campus in Hollywood. Stepping through the dramatic porte-cochère entrance on De Longpre Avenue transports you to an intimate enclave where every corner feels considered. It deserved a brand that reflects this distinct DNA.

Understanding how critical it is – in a saturated market – to anchor a distinct point of difference, we defied typecasting on Jardine, avoiding all the expected “Hollywood Glamour” cliches. Instead, we positioned the exclusive residences as an invitation to a hidden gem – apartments that feel like a permanent getaway. Paul De Longpre’s famous flower garden was an inspiration for the work.

Jardine’s identity was designed to reflect architectural sophistication, a lush, immersive landscape, and elegant interior design. Every artful detail is a nod to the same onsite experience.

With writer/strategists @‌amyswiftcrosby and @‌marthamccully