My Code

Our secret to best helping our clients authentically connect with their target audiences? 🤔It starts with embracing and celebrating the diverse backgrounds and cultures that make our team who we are. Because we believe that our unique perspectives and experiences are not only valuable but are infused into every aspect of the work we do. 📲Head to our bio to read more about our vibrant company community and how we’re breaking the mold to put authenticity into action every day.

🍿 Multicultural audiences are leading cinema’s post-lockdown rebound 🍿

🎬 82% of multicultural adults have gone to see a movie in theaters at least once in the past year (that’s nearly 8% more than general audiences 📈), with AANHPI and Hispanic audiences showing up in strongest turnout.

📲Head to our link in bio to learn more in our 2023 Multicultural Entertainment report.

My Code is growing! 🚀

➡️ Help us welcome our new EVP of Commercial Strategy Alexandra Kennedy and GM of Research and Insights Aaron Braxton to the leadership team! 🎉

“My Code's approach to reaching highly influential multicultural audiences is not only morally sound, but is also backed by compelling data and a nuanced understanding of how authenticity is critical to driving brand relevance and sales,” shared Kennedy, who will focus on growing strategic client relationships and driving M&A strategy and integration efforts, strengthening our My Code partnerships. 💪🏽

📈 As GM of Research and Insights, Braxton will enhance and expand our existing research capabilities and tools, helping uncover deeper contextual and vertical insights into diverse audiences. This means more actionable insights for brands, which will also benefit the diverse and influential audiences we represent and serve.