Milestone Inc.

We’re excited to support the HSMAI Adrian Awards, the premier global competition that celebrates excellence in hospitality, travel, and tourism marketing. 🏆 This event honors creativity, innovation, and the best in travel storytelling, bringing together industry leaders from hotels, DMOs, and agencies to showcase their most impactful campaigns.

As Signature Sponsors, we’re thrilled to contribute to an evening of celebration and inspiration at the Adrian Awards Celebration.

The Adrian Awards sets the standard for strategy, content, and performance, recognizing campaigns that captivate and move travelers. Meet us at the registration desk and join us in celebrating the future of hospitality marketing. Leave your mark at this prestigious event! We look forward to an unforgettable evening, connecting with over ~500 key hospitality industry influencers, executives, and creative professionals

Learn more about https://adrianawards.hsmai.org/

In this article published in The Financial Brand, Milestone CEO Anil Aggarwal shares insights about the growing impact of AI-driven referrals and how financial institutions can adapt. With traditional organic traffic declining by up to 64%, AI-referred visitors convert at 3x higher rates as they arrive already further down the purchase funnel.

Discover how to:
👉 Augment SEO with GEO: Enhance your digital strategy with Generative Engine Optimization to ensure AI can accurately pull your content.
👉 Make your website a data hub: Consolidate product information in one location for consistency across AI-driven responses.
👉 Invest in conversational agents: Use AI-powered agents to provide a dynamic, branded user experience on your website.
👉 Enable personalization: Tailor content based on consumer behavior, preferences, and intent for higher engagement.
👉 Streamline conversion: Ensure a seamless transition from AI-driven research to application, optimizing conversion pathways.

Read the full article to learn how to prepare your institution for this shift and maximize opportunities in the AI-driven world.
https://thefinancialbrand.com/news/artificial-intelligence-banking/ai-referrals-to-your-website-are-surging-are-you-ready-for-the-new-customer-journey-192441

Webinar happening TODAY!

Don’t miss Futureproofing Your Financial Institution’s Digital Footprint with AI.

If you haven’t registered yet, this is your last chance!

Webinar: Futureproofing Your Financial Institution’s Digital Footprint with AI Join Bill Hunt, AI Search Expert & President at Back Azimuth Consulting, Milestone CEO, Anil Aggarwal, and Andrea Townsend, Head of Enterprise Accounts, Milestone on August 27 at 2pm ET/11am PT to learn how banks and credit unions can adapt by optimizing their websites, conversational AI agents, con...