Common Thread Collective

What’s the key to unlocking growth for your eComm business?
Mastering cash flow 💰
Lucky for you, there’s one tool that does it all.
Wayflyer’s new cash flow planning template unblocks cash constraints for your business.
Discover what it can do for you ⬇️
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As an ecommerce marketing director, what should your ultimate goal be?

✨Taking the highest CAC possible while remaining profitable ✨

Right.

So how do you do that?

LTV only tells you that people are coming back. Instead, prioritize thinking of retention and LTV as a Cash Multiplier — a measure of when people are coming back.

Cash Multiplier helps your business in several ways:
1️⃣ Adjust the LTV timeframe according to your repurchase rates.
2️⃣ Plan out a post-purchase marketing campaign that’s perfectly synced with repurchase windows.
3️⃣ You get a clear baseline metric to know if (and when) your post-purchase experiments are working.

Find out why cash multiplier = more valuable than LTV with our Ecommerce Enterprise Scaling Guide 👇

https://bit.ly/3yRx2ZD

Enterprise Scaling Guide Breakthrough growth comes from building a clear plan that uses short-term KPIs to forecast long-term outcomes.