SmarTack

Big ideas, big goals, big dreams… We think we need to keep them all undercover. After all, what will people say?

she’s crazy. it’s a stupid idea. it will never work…..maybe….or maybe they’ll say…

That’s a CRAZY idea!
That’s awesome!
What an inspiration!
I wish I had thought of that!

Don’t hide those big dreams, girl. Go get them. Chase them and share them as though your futures depends on it…because it does. You might even end up revolutionizing the industry like SmarTack 🤘

She didn’t just want tack… she wanted confidence.

SmarTack started with one simple thought. What if every cowgirl could walk into the arena feeling cool, confident, and completely prepared… no matter the day, the mood, or the moment?

The idea hit in the middle of the night like a wake-your-husband-up-out-of-a-dead-sleep kind of idea.

He thought she was crazy.…she didn’t care. Because once the idea was there, it wouldn’t let go.

For three years, it was prototype after prototype—failures, frustrations, and almosts.
Most people would’ve quit.

She didn’t.

Then in 2020… it finally clicked. A tack set that could transform in seconds—
switch your look, match your vibe, change your style—over and over again.

And when Fallon Taylor believed in it enough to launch SmarTack on her website….everything changed.

It wasn’t just an idea anymore. It was a movement.

Now????? From first-time riders to seasoned pros……SmarTack is in arenas everywhere—helping cowgirls show up bold, ready, and unapologetically themselves.

Because confidence isn’t something you wait for…it’s something you put on. 🤍

📸 creds to the fabulous Kylie Wells of and ‼️ It is amazing to have this sweet lady believe in SmarTack as much as we do ❤️🌟