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02/13/2023
The Power of Triple Whale! 🐳🐳🐳
Even in a downturn, when businesses are shutting down or slashing spending, you want your product or service to remain in your customers' stack. You want to make something they can’t live without.
But how?
Well, there's a playbook for that.
Check out The Triple Whale story, which is a crash course in product-led growth by NFX.
https://www.nfx.com/post/product-led-growth-principles-triple-whale
The 3 Phases of Product-Led Growth: The Triple Whale Method Product love is unmistakable. But it doesn't just happen. It's engineered. You can create product-led growth with a three-part framework.
Who is responsible to drive Product-led Growth in an organisation?
Is it Marketing?
Sales?
Product team?
Top Management?
In the latest episode of "The Future Of...", Niraj is joined by Emilia Korczynska, Head of Marketing Userpilot, and the author of the tremendously insightful blog Product Rantz.
Emilia shares who she thinks is responsible to drive within any organisation.
Full episode -> https://linktr.ee/thefutureof
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