The Idea Cooperative

o, we do things, and think about things, a little differently.
• We choose our clients carefully, with an eye towards those working to make a positive impact in people’s lives, in the local community, and the environment.
• We strive to develop big brand ideas for our clients so they stand for something meaningful –because people are more likely to engage with companies that share their values.
• We recognize that everything we do is, at its core, relationship marketing. Now more than ever, our job isn’t just influencing, but community building.
• We think about this kind of stuff a lot.
• We follow the latest trends in corporate responsibility, consumer privacy, microtargeting, campaign financing, transparency and truth in advertising.
• We have opinions and we feel a responsibility to share them because, ultimately, we want to be good citizens as well as good marketers.
• And we do this because we believe in we – in the power of creativity to bring people together to do great things. That’s the big idea behind The Idea Cooperative.