Fabrica Collective

Last month as the impact of the Covid19 spread, we asked our ‘Collective’ who was stepping up and producing cut-through public service messaging and ads? Dave Birss, in London, connected us to the wonderful James Keet and Jason Hodson. We chatted and Fabrica offered to help get their marvellous posters out of home distribution.

Within 12 hours we’d connected with John Laramie, Founder of Project X about his innovative OOH network. Three days later the posters were live on many London out of home sites. London done. New York next.

The result validated our vision of networks working for the collective good, in a fast, agile, ego-less way.

James and Jason, the UK creative duo, had created these public health information posters based on posters from the first and second world wars. The campaign - called “WarOnCovid19” - was created to give people clear instructions about what to do in the crisis. They came up with the idea after they noticed people still weren’t taking social distancing seriously, and how it felt like more needed to be done to protect the efforts of the health services. They are modern takes on old war posters because those posters were incredibly effective at persuading people to behave in certain ways.

The power of story with former BBC International Correspondent and Anchor. Reporting from over 60 countries and hostile environments on some of the most significant stories of recent times, honored in the Asian Woman of Achievement Awards, Chief of Communications for the World Summit of Nobel Peace Laureates and most recently founder of Content company Miran Media, is this week’s guest Navdip Dhariwal.
In this extended episode we cover the challenges of growing up in a Indian immigrate family in racially charged 70’s London, how she confronted racial and gender bias to build a stellar career in journalism and broadcasting in the conventional white male middle class culture of the BBC.
We discuss Navdips perspective on the state and evolution of the BBC, today’s changing media environment and the privilege of being a journalist
Her perspective on risk, fear and her commitment to journalism, using data to deliver authentic storytelling
She also explains her embrace of kismet over serendipity, predetermination and the importance of carving your own path
Finally we discuss her views of the challenges India faces in the coming years and her hope for humanity.
I hope you enjoy this convention challenging, truth seeking episode with Navdip Dhariwal .
Listen on Apple podcasts or others players

Uisge is the Scottish Gaelic
word for Water, pronounced ‘oosh-guh’
Most Spirits are enjoyed with a mixer, and for many, whisky is no exception.
Whisky has a wonderful array of aromas and flavors which is why experts recommend adding nothing more than a dash of water.
Adding water removes the alcohol prickle, and opens up the aromas and flavors of the whisky.
They also suggest adding the water that made the whisky or water from the source as the whisky.
That's why Graeme Lindsay, founded Uisge Source bottled spring waters from private sources either close to, or from distilleries in the whisky regions of Scotland.
At Fabrica we are happy to have helped Graeme launch his first e-commerce site and open the store to whisky drinkers of the world.
Slangevar as we say in Scotland

whiskyworld