Idea lab

Brand identity and color choice. Does it really affect anything? A lot of companies seem to think so and each sector thinks it means something different.



https://bit.ly/3a61Vvj

The Most Popular Brand Colours In Each Industry And Their Impact On Consumers Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting. UK insurance intermediary Towergate Insurance analysed 520 company logos in a variety of sectors and....