Multicultural Retail 360 Summit

Walmart Marketer Joins Multicultural Retail 360 Speaker Roster

Regine Moore, Walmart director of multicultural marketing, will speak on “Connecting with the Passion Points of African-American and Hispanic Consumers” at Multicultural Retail 360 Summit, taking place September 26 in Rosemont, IL.

She and Debbie Aguiar, EVP/managing director of Eventus, will describe recent Walmart sponsorships of the Essence Music Festival and the 17th Annual Latin GRAMMY® Awards. The initiatives were designed to appeal to African-American and Hispanic consumers and to position Walmart as a community leader.

To bring the excitement of these two major properties to the stores, Walmart created unique and interactive retailtainment program with enhancements and dedicated brand ambassadors. Moore and Aguiar will describe how these programs were successful in delighting shoppers and creating unique connections with the retailer.

The Multicultural Retail 360 Summit is the retail industry’s premier educational and networking event designed to help retailers and CPG companies grow their business with America’s multicultural consumer market. Other sessions at the Summit include marketing experts from Nielsen, Walgreens, Albertsons, and several noted consultancies and research firms.

The event takes place at the Path to Purchase Expo (P2PX). Registration for the Summit includes admission to the P2PX exhibits and September 27 and 28 keynote sessions. P2PX is the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers.

For more information, visit www.multiculturalretail360.com/summit.

Multicultural Retail 360 Summit

Multicultural consumers are changing the way America shops. They now account for 42% of millennials. How does this impact your marketing and merchandising?

According to Nielsen, out of the 75 million Millennials (ages 18-34) living in the United States, 42 percent are of African-American, Asian-American and Hispanic heritage. 44 percent of all Millennials said that "it's important or essential for their foods to include 'multicultural flavors.'"

Beyond the products they buy, multicultural Millennials are credited for valuing experience, and looking for products that "enhance and support their connections to their culture."

Get more insights from Nielsen and other multicultural retail experts at the Multicultural Retail 360 Summit. It's a full day of insights, data and best practices on appealing to America's new mainstream consumer.

2017 Multicultural Retail 360 Summit Agenda Announced Event to focus on "Remaining Relevant to the New Mainstream Consumer." Marketing experts from Nielsen, Walgreens, Albertsons and several noted consultancies and research firms will be among the featured speakers at this year’s event.