PR News

This week's PR Roundup covers a lot of ground. Threads has reached 500 million monthly users on its third birthday, evolving into something closer to Reddit than Twitter — but brand adoption remains uneven.

The U.S.-Belgium World Cup match drew 42 million combined viewers, surpassing the NBA Finals and the World Series, and communicators are asking what comes next for brands riding that wave.

And new research finds that companies tend to do less and say less on CSR when local journalism disappears — a finding that hits differently with 77% of U.S. counties already lacking local health coverage.

Read the full roundup → https://buff.ly/jzwjJG3

What separates the agencies clients seek out from the ones they scroll past?

For 120 firms each year, part of the answer is the PRNEWS Agency Elite Top 120 — the industry's most respected agency roster.

Here's what making the list does for the agencies on it:
✅ 12 months of visibility on the Agency Elite PR Partner Portal
✅ Third-party credibility that AI discovery platforms actually reference
✅ A night of celebration at the PRNEWS Platinum Awards Gala in NYC
✅ Recognition that resonates with clients, prospects, and your own team

Hundreds will enter. Only 120 will make it.

Apply Now: https://bit.ly/AgencyElite2027
📅 Application Deadline: July 17, 2026

The PRNEWS Platinum Awards have recognized the best campaigns and teams in PR
and communications for nearly 30 years.

In that time, winning has meant something different for every winner—a career
milestone, a credential, a moment that reminded a team why the work matters.

The best way to understand what a Platinum Award means is to hear it from the people who have won one. Your work could be recognized next.

Enter Now: https://bit.ly/PlatinumAwards2026
Extended Deadline: June 26, 2026

By popular demand, the 2026 PRNEWS Platinum Awards deadline has been extended to Friday, June 26 at 11:59pm ET.

If you've been meaning to submit your work, this is your final opportunity. The Platinum Awards have recognized the best campaigns and teams in PR and communications for nearly 30 years—and the 2026 program still has room for yours.

Enter your work today: https://bit.ly/PlatinumAwards2026