The Rusty Pixel

The Rusty Pixel Redesigns the Cornelius Beaumont Logo

At The Rusty Pixel, we recently completed a logo redesign for Cornelius Beaumont, a company known for its luxury bespoke hardwood flooring and commitment to exceptional craftsmanship. The goal of the project was not to reinvent the brand, but to modernize and refine the existing logo while preserving the elements that customers already recognized and trusted — essentially, keeping the spirit of the original logo.

One of the most important decisions we made was to keep the iconic elephant icon symbol completely unchanged. The large stylized elephant remains the centerpiece of the logo, along with the company's established two-tone dark blue and white color scheme. The silhouette-style design continues to communicate strength, elegance, and timeless quality.

The primary focus of the redesign was improving the logo's layout and usability. The original logo was extremely wide, which made it difficult to use across various marketing materials, including business cards, social media profiles, website headers, and other applications. To address this, we restructured the design into a more compact and versatile format.

The company name, "Cornelius Beaumont," is now stacked beneath the elephant icon inside a centered outlined box. Below the box, we added the new slogan, "Bespoke Wood Flooring." A classic serif typeface was selected to reinforce the company's sophisticated and elegant brand image. We also removed a dated reflection effect that had been applied to the typography, resulting in a cleaner and more contemporary appearance.

The updated logo in its entirety or icon only works exceptionally well as a social media profile image, where the original design often appeared cramped or difficult to read. The new vertical layout maintains the brand's heritage while providing a more modern and flexible solution for today's marketing needs.

Cornelius Beaumont specializes in luxury custom hardwood flooring, creating beautiful, sustainable floors for some of the United Kingdom's most prestigious homes and interiors. Based in London and led by founder Henry Sanders, the company blends traditional European craftsmanship with modern sourcing and finishing techniques to produce flooring that is both durable and visually stunning.

We are extremely pleased with how this redesign turned out, and most importantly, the client is thrilled with the final result. By preserving the brand's most recognizable elements while improving functionality and presentation, the new logo offers the best of both worlds.

What do you think of this redesign? Do you prefer the new stacked layout over the original wide-format version? We'd love to hear your thoughts.

Custom Hang Tags Designed & Printed for Aqualille

At The Rusty Pixel, we love helping brands create printed materials that make a lasting impression. Recently, we had the opportunity to design and print a set of custom hang tags for Aqualille, a luxury wallpaper company based in West Palm Beach, Florida. The final product turned out beautifully, and everyone involved absolutely loved the finished design.

These hang tags were completely custom-designed from the ground up and included unlimited design revisions to ensure every detail was exactly right. The tags were printed front and back with the same clean, elegant branding on both sides, creating a polished and consistent presentation.

While the overall design is simple and modern, it stands out through bold typography and strong contrast. The front of the tag features the Aqualille logo prominently displayed in white against a soft blue background, creating a refined and upscale appearance. Their website URL in a san-serif style font was also incorporated into the layout for a subtle but effective branding touch.

The finished tags measure 4 inches wide by 2 inches high and were printed on premium 14pt uncoated cardstock, giving them a smooth, high-end feel. Each tag also included a corner hole for string (or ribbon) attachment, making them perfect for product packaging and branding applications.

Founded in 2018, Aqualille specializes in exquisite hand-painted wallpaper designed for the modern home. Rooted in a passion for historical art forms and contemporary interiors, the company creates wallpaper collections that enrich spaces and elevate everyday living. Their products are crafted from the finest materials and are enjoyed by clients across the United States and around the world.

Projects like this are a great example of how thoughtful print design can enhance a brand’s identity and presentation. From concept to final print production, we enjoyed working with Aqualille to create a hang tag that reflects the elegance and quality of their products.

Take a look at the photos of these stylish custom hang tags and let us know what you think!