NextCorps

NextCorps

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High Tech Rochester helps tech startups and existing manufacturers grow their businesses through a variety of programs and mentoring opportunities. We also have incubator space in both Henrietta and downtown Rochester.

06/10/2026

What if the biggest risk to your startup is stopping customer discovery too soon?

At a recent lunch & learn, Matt Foley, NextCorps Entrepreneur-in-Residence, shared why customer discovery isn't just an early-stage exercise. The most successful founders continue talking to customers long after launch, using those conversations to shape products, messaging, pricing, and growth.

This blog breaks down how customer discovery changes from pre-idea to maturity, and the mistakes that can derail progress at each stage.
https://nextcorps.org/customer-discovery-is-never-truly-done/

Photos from NextCorps's post 05/22/2026

Another great night in downtown Rochester with the NextCorps community at the JPMorgan Chase Corporate Challenge. 🏃‍➡️🌆

More than 4,300 participants from 210+ companies took on the 3.5-mile course through Corn Hill, High Falls, and the heart of the city, right by our neighborhood—the perfect setting for an energizing run (or walk) with colleagues and friends. We loved having members of our extended community join us, including staff, family, and clients/tenants , circlestar, , NewYorkBIO, and .

Looking forward to next year! 😎

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