BZDesign

Manufacturers across New York are pushing to innovate - but finding the right resources for new product development can be a challenge. That’s where smart design, strategic partnerships, and targeted funding come in.

Join us for the next Beyond the Sketch event, created in partnership with NextCorps to explore how companies like Omega TMM and Kodak Alaris are using design to sharpen their competitive edge, scale production, and grow markets.

📍 Wednesday, May 27 | 3:30–4:30pm
📌 Join us at NextCorps following the Manufacturing Workforce Summit: 260 E. Main St. Suite 6000
🎤 Real case studies, real funding opportunities, short talks, panel Q&A

Whether you're scaling up or just getting started, this session will introduce you to local resources and strategies that help manufacturers move from concept to commercialization.

🔗 Register on Eventbrite: https://www.eventbrite.com/e/beyond-the-sketch-new-product-development-resources-for-manufacturers-tickets-1986544430869

What started in 2014 as a lean team with big ideas has grown into a multidisciplinary product design consultancy rooted in Rochester’s startup, optics, and manufacturing communities. We’ve evolved, expanded, and partnered with incredible clients to solve complex challenges through strategy and design.

Discover what 12 years means for BZDesign and see what's changed for your favorite designers:
bzdesign.com/journal/bzdesign-turns-twelve

BZDesign Celebrates 12 Years of Strategic Growth, Innovation & Design Excellence — BZDesign | Product Design & Branding Solutions Discover how BZDesign has evolved over 12 years - expanding services, growing client partnerships, and driving innovation in Rochester’s optics,...

We’re excited to welcome Nico Santiago to the BZDesign team!

Nico’s an industrial designer with a sharp eye for inclusive, user-centered design and a natural instinct for problem solving. He’s already jumping into FabLab projects with us, and we’re lucky to have him on board.

Keep an eye out - this guy’s good.

From napkin sketch to product launch, the prototyping process is where ideas take shape. Strategy during that formative time is essential.

Last week’s Beyond the Sketch: Prototyping 101 event brought together founders, engineers, and product teams at NextCorps to explore what it really takes to move from concept to commercialization. From honest startup lessons to deep dives on design and 3D printing, the panel shared valuable insights for anyone developing new technology.

We’re proud to co-host this new event series: Check out the full recap - and mark your calendar for the next one on May 27 (registration link in the blog).

🔗 https://www.bzdesign.com/journal/beyond-the-sketch-prototyping-101

From Sketch to Strategy: Real Lessons from Beyond the Sketch: Prototyping 101 — BZDesign | Product Design & Branding Solutions Prototyping isn’t just about building — it’s about learning, validating, and unlocking what’s next. At the kickoff of Beyond the Sketch , a new...