collideascope

In the first-ever in-studio edition of Bullhorns and Bullseyes, Curtis and Tom welcome onto the set Doug Mans and Meghan Mans-Kurili, fourth- and fifth-generation members of the Mans family at the help of Mans Lumber and Home.

Learn about the company’s secret to longevity, a story that spans 125 years, two world wars, two global pandemics, a housing bubble crisis, and even attempted arson!

Learn how a family-owned business can both stay consistent to its values while also adapting with the times and evolving and innovating as a business. Listen or watch along to hear how Meghan modernized the company’s marketing approach, evolving it from brand awareness only to a mix of brand awareness, lead generation, and measurable outcomes tied to actual sales.

Read and see all about the Mans legacy spanning 125 years!
https://manslumber.com/125-year-anniversary/

Most companies don’t make it 125 years.

Mans Lumber & Home has done it through two world wars, two pandemics, a housing bust, the dot-com crash, and a competitor setting fire to their headquarters.

Their secret? A stubborn commitment to the old-school tactics that built their brand… paired with the data-driven marketing that’s shaping their future.