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In 2009, the founders of Feedback introduced a smarter way to leverage ethnographic research for greater results. This unique HumanFilter system – a proprietary process used to uncover online conversations of all types, which are then analyzed by social scientists for the development of marketing programs – has since become the standard for many of the world’s leading brands. Originally founded in

03/06/2026

Texas pride runs deep. We found that community commentary around sports, schools, and events doesn't just reflect identity. It reflects economic optimism:

“CEOs tell us repeatedly that the freedom and supportive business climate they find here isn’t something they’ve experienced anywhere else.”

Culture isn’t separate from growth. It fuels it.

This March 10th, we’ll explore this dynamic in an invitation-only executive webinar cohosted with YTEXAS. “Strategic Listening: The Competitive Advantage Behind Texas Growth” will feature a presentation of the YTexas Indicative Economic Digital Ethnographic Study by Dean Browell, PhD. Dean will be available for questions post-presentation.

Invitations are reserved for YTexas members. Receive an invitation at the link in the comments.

Curated by YTEXAS. Sponsored by PCSI. Insights by Feedback.

03/03/2026

The strongest growth strategies aren’t built on assumptions— they’re built on insight. Join us for an invitation-only executive briefing on findings from Feedback's YTexas Indicative Economic Digital Ethnographic Study, delivering actionable intelligence for leaders navigating relocation, infrastructure, talent, healthcare, and innovation– on March 10th at 11:45 am CDT.

Texas continues to lead the national conversation on growth, relocation, innovation, and industry dominance. But behind the headlines, something even more important is happening:

People are talking.

On Reddit. On LinkedIn. On TikTok. In forums. In digital town squares where real business sentiment surfaces long before it shows up in reports.

Curated by YTEXAS, sponsored by PCSI, and delivered by Feedback, our study analyzed real digital conversations across industries including:
• Corporate HQ & finance
• Energy & technology
• Healthcare & biotech
• Real estate & development
• Transportation & logistics
• Workforce & education

During this private briefing, we will unpack:
• Where relocation momentum is strongest
• What mid-sized businesses are quietly navigating beneath the surface
• How infrastructure sentiment is shaping technology growth
• Why culture and identity are emerging as economic drivers
• What business leaders should be paying attention to next

Invitations are reserved for YTexas members. Receive an invitation at the link in the comments.

12/09/2025

Attending the YTEXAS Summit this week? So are we– let's connect!

Join us for Dr. Dean's keynote at 10:30 am on Wednesday, "Texas is Talking. Are You Listening?" Centering on our digital ethnographic study of Texas in six regions, gain insight into the opportunities and challenges businesses are preparing for as our state grows. This session includes an open mic with executives, educators, and economic developers. Reserve a seat at the link in the comments.

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