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11/19/2025
COP30 isn't contained inside a venue, the whole city of Belém is a part of it.
From the second you land:
- immersive Amazon jungle experiences
- airport exhibits that feel like part of the program
- branded transportation, local ambassadors and COP30 touch points everywhere
- even the passport stamp is COP30 branded
Thisnsinwjatvitnlooks like when a city turns itself into an event itself.
LEO Playbook (EP 10): Is your event website optimized for AI?
In this episode, Manpreet Wadan shares a simple checklist to make your content readable for AI search using clear structure, simple language, and structured data.
🎥 Pls watch the episode to see how to make your event site discoverable.
LEO Playbook (EP 9): AI doesn’t search the way Google did. It looks for meaning, not keywords.
In this episode Manpreet Wadan shares how event marketers and planners can make their content easier for AI to understand and more likely to be discovered.
🎥 Watch the episode to see how this shift drives visibility and ROI.
LEO Playbook (EP 6): Your event bios and session pages are more powerful than you think.
In this episode, Manpreet Wadan explains how structured, connected content helps AI understand your sessions, making them easier to discover in voice, chat, and AI search.
- Write with intent and clarity
- Connect bios, sessions, and topics
- Help AI surface your best content
👉 Pls watch the video to see how to make your event sessions AI-discoverable.
LEO Playbook (EP 4): Your audience is talking to search and AI is listening.
In Episode 4 of the LEO Playbook, Manpreet Wadan explains how to make your content stand out in a voice-first search world.
Learn how to:
- Write like your audience speaks
- Lead with value in the first sentence
- Format your content so AI tools can understand it fast
👉 Pls watch the video and start optimizing your event content for AI search.
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