Vision Interface

Good point!

If I wear Chanel or Prada you associate me with someone in luxury.
If I wear Lululemon or Alo you associate me with someone in fitness.
If I wear Patagonia or Arc’teryx, you associate me with someone who loves the outdoors.

People ask me all the time "How do I create a strong brand?" - it's always about associations. What do people associate when they hear the name of your brand?

If your brand creates zero associations in the customer's mind OR if it creates too many associations where the customers are confused that is a signal that you need to work on crafting your brand's messaging and associations.

An easy way to solve the problem of being associated with too many things is fairly easier. Don't say yes to every podcast, brand deal, networking event, etc. Be mindful of the things that you are associating your brand with.

If you want to build a strong brand... create a few very strong associations that are core to who you are.