Circle5

Email is the easiest way to wave at someone right there in their inbox. Because they opted-in, they actually expect to see valuable information from you, so give the people what they want!
• 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week
• When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail, and more.

ANIMATED VIDEO STRENGTHENS YOUR ONLINE PRESENCE
SEO is heavily reliant on content. Images reign supreme as the best tool for reaching audiences on social media platforms such as Facebook, twitter and linkedIn; among others. It remains to be said the supplementing these images with video will improve not only the ranking of your images and content, or the visibility of your online profile, but also diversify your content marketing portfolio – which, in turn, keeps your audience interested in the content you provide online.

SEO (search engine optimization) is your number one source of organic web traffic and leads, and arguably serves most stages of the buyer’s journey. It’s by using SEO that your website will show up on page one of search results—and 93% of online experiences start with a search engine.

Brand identity is the company’s side of the story. It’s how the company feels that it should be perceived by the consumers. An identity is created as a result of various branding activities like name, logo, voice, shapes, colours, etc.

Brand identity is the outward expression of the brand, brand image is how the customers perceive it. Having an identity is really important for the business as it gives rise to brand image. One of the biggest tasks of any marketer is to make customers form an image of the brand which is similar to its identity.